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“The Color Gloss Conditioner is a way to enhance the experience for our clients by providing an add-on recommendation through our online color quiz to maintain their customized shade between Personalized Colorbox applications. “28% of at-home hair color product users wish there were more semi-permanent hair color options,” states Olivier Blayac, General Manager of Color&Co. Additionally, they are a commitment-free way to tone and deposit color-correcting pigments on both regular color users and non-users alike,” comments Deb Rosenberg, Color&Co’s AVP of Education and lead in-house colorist.Ĭolor&Co has seen a 16x increase in total sales in the past year of their Personalized Colorbox, through which the customers were able to get excellent at-home color results through communicating with the expert’s in-house colorists. “Our Color Gloss Conditioners provide the perfect solution for refreshing and maintaining color-treated hair between color applications so fading can become a thing of the past. With the conditioning ingredients in it, the conditioner adds to the overall health of the hair, all the while moisturizing and nourishing hair. This conditioner will available in six different shades and is a weekly treatment that terminates brassy tones, makes hair more vibrant and that too for a longer amount of time, which ultimately gives a salon-fresh look and feel in less than 10 minutes. Color&Co, a subsidiary of L’Oréal that mainly focuses on personalized hair color, has upgraded to a semi-permanent hair color brand with the launch of its latest product line, the Color Gloss Conditioner.